Case Study: Simonds Homes builds awareness and audience growth with Sonar Group

Simonds Homes scales audience growth during the 2026 Australian Tennis Open with Sonar Group

Simonds Homes partnered with Sonar Group to activate a national digital campaign around the 2026 Australian Tennis Open. Their challenge was to expand brand reach, engage new audiences, and strengthen consideration among first home buyers during a period of long demand cycles and intense competition, while also moving beyond their core geographic markets.

Sonar Group designed and executed an integrated, full-funnel campaign. The solution combined a scalable reach strategy, a multi-channel paid media mix on platforms like Meta and TikTok, an influencer-led content strategy, and data-led audience targeting. This event-led approach successfully shifted focus from pure lead generation to building scalable awareness and future demand, proving that such campaigns are a critical lever for audience growth and pipeline building.

Simonds Homes