Case Study: Simonds Homes achieves 2.3× higher conversion rates and 40% cheaper CPL with Sonar Group and Roy Morgan Helix Persona targeting

Simonds Homes cuts CPL by 40% with Sonar Group

Simonds Homes wanted to better understand its highest-value customers and reach more people like them earlier in their journey. With generic messaging no longer being competitive, the company needed a smarter, data-driven approach to improve lead quality and reduce wasted spend. Sonar Group partnered with Roy Morgan to address this challenge using the Ai-powered Workspace Copy Engine and Helix Persona targeting.

The solution implemented by Sonar Group involved using the Workspace Copy Engine to generate persona-matched postcode clusters and tailored ad copy for Meta and Google. This Ai-led targeting and psychographically aligned creative was tested against Simonds' existing campaigns. The results were significant, with the pilot delivering a 2.3x higher conversion rate on Google and a 40% cheaper blended cost per lead across both platforms, proving the effectiveness of the approach.

Simonds Homes