Case Study: Simonds Homes achieves stronger digital growth with Sonar Group

Simonds Homes boosts lead quality and media efficiency with Sonar Group

Simonds Homes, one of Australia's largest home builders, needed a unified digital marketing strategy to drive consistent growth. Their disconnected workflows across media, website, CRM, and technology resulted in inefficient spending and poor visibility. They required a strategic partner, Sonar Group, to integrate these touchpoints into a single growth engine.

Sonar Group implemented an integrated digital marketing solution that connected customer experience, data, performance, and technology. This included strategic direction, media and creative performance, website optimization, and MarTech integration. The partnership delivered higher lead quality, more efficient media performance, stronger attribution visibility, and a more scalable digital ecosystem for measurable commercial outcomes.

Simonds Homes