Case Study: Simonds Homes boosts form submissions and product discovery with Sonar Group CRO

Simonds Homes boosts form submissions by 59% with Sonar Group

Sonar Group worked with Simonds Homes to address the challenge of converting existing website traffic into commercially valuable actions. The customer's complex, high-consideration journeys required users to navigate extensive information before enquiring, and the marketer's goal was to systematically remove friction from these high-value digital pathways.

The solution implemented by Sonar Group was a continuous Conversion Rate Optimisation (CRO) program involving over 60 experiments. This included developing an interactive Home Finder Wizard and optimising form experiences with key selling points. Sonar Group delivered significant results, including a 59% increase in form submissions and an 82% uplift in visits to home listing pages, transforming product discovery into a scalable source of qualified leads.

Simonds Homes