Case Study: Simonds Homes boosts AI search visibility with Sonar Group's Answer Engine Optimisation

Simonds Homes boosts ChatGPT traffic nearly 300% with Sonar Group

Sonar Group partnered with Simonds Homes, a mid-market home builder, to address the challenge of maintaining visibility in the new AI-driven search landscape. The challenge was to position Simonds as a trusted source within AI-generated answers, competing against larger, more established home builders as consumer search behavior shifted to more complex, conversational queries.

Sonar Group implemented a comprehensive Answer Engine Optimisation (AEO) strategy. This involved reshaping content to align with how AI systems interpret information, which resulted in Simonds becoming the second most cited website for relevant queries. Traffic from ChatGPT increased by nearly 300%, driving highly qualified users to the site.

Simonds Homes