Case Study: Luxottica achieves 300% more reach and 25% more eye-test bookings with Sonar Group

Luxottica boosts reach by 300% with Sonar Group

The customer, Luxottica (part of Essilor Luxottica), Australia's leading eyewear reseller, faced a challenge in leveraging its first-party customer data to improve digital performance and drive in-store and online sales. Sonar Group was engaged to implement a more sophisticated, data-led performance marketing strategy to address this.

Sonar Group analyzed Luxottica's point-of-sale data to build a segmentation model and develop a personalized digital content and targeting program. This solution dramatically increased the relevance of their messaging. The results included a 300% uplift in reach and online traffic and a 25% increase in eye-test bookings, creating a high-performance acquisition engine for the customer.

Luxottica