Case Study: Abacus & Hunt achieves scalable international ecommerce growth with Sonar Group

Abacus & Hunt strengthens ecommerce growth across 2 markets with Sonar Group

Sonar Group partnered with Abacus & Hunt, a large online retailer of luxury furniture and homewares operating in Australia and the USA. The customer faced challenges with inconsistent digital visibility and performance across its international Shopify storefronts, which impacted discoverability and created uncertainty in how to prioritize improvements for scalable growth.

Sonar Group conducted a structured audit to diagnose the root causes and delivered a stabilization plan to reduce risk across the ecommerce platforms. This was followed by a practical roadmap for scalable growth. The solution provided Abacus & Hunt with root-cause clarity, stabilised foundations for international visibility, and increased confidence in scaling across both markets, reducing risk and enabling future optimisation.

Abacus & Hunt