Case Study: Travel Magazine achieves 5,900% traffic growth with Something Great's content marketing and web design

Travel Magazine grows web traffic 5,900% with Something Great

Travel Magazine, a long-standing publication that struggled to transition from print to digital, faced declining readership and relevance. To reconnect with a modern audience, its president, Lyndsey North, sought an outside content marketing agency. The company selected Something Great to develop a new digital strategy and help accelerate readership and revenue.

Something Great implemented a comprehensive content marketing and SEO strategy, taking on the role of editor to produce over 1,000 articles. They revamped the website, established a content calendar, and managed social media and newsletters. This culminated in a complete 45-day rebrand in 2023. The strategy drove a 5,900% increase in traffic, from 5,000 to over 300,000 monthly visitors, securing advanced advertising partners and making the publication a sustainable, profitable business.

Travel Magazine