Case Study: Ofcom makes annual reporting clearer with Something Big

Ofcom marks 20 years with clearer annual reports using Something Big

Ofcom, the UK's independent communications regulator, required its high-profile Annual Report and Accounts to be transparent and accountable while also engaging readers and marking its 20-year milestone. Something Big provided creative design services to make this complex financial and operational reporting clearer and more navigable.

Something Big developed a creative "threads" concept, inspired by Ofcom's brand, to visually link sections and improve storytelling throughout the report. This approach, complemented by purposefully directed photography, made the document easier to follow and helped readers find information quickly. The result was an authoritative yet engaging report that maintained regulatory transparency while strengthening Ofcom's narrative.

Ofcom