Case Study: Ofcom sustains employee engagement with internal strategy film from Something Big

Ofcom engages employees across 12 months of strategy change with Something Big

Ofcom, the UK communications regulator, faced the challenge of moving beyond the initial launch of its new strategic direction to foster deeper, sustained employee engagement. They needed to ensure their staff understood how to contribute to the strategy in their daily roles. To address this, Ofcom engaged Something Big to create an internal communications film.

Something Big developed a hero film that translated the strategy into a clear, relatable narrative. By blending animation with live footage and featuring real Ofcom employees, the solution made the strategic goals feel authentic and practical. The film premiered at the company's annual meeting and was live-streamed, successfully connecting employees to a shared direction and helping them understand how to contribute. Something Big delivered strategic narrative development, film concept, scripting, and video design.

Ofcom