Case Study: IAG Cargo boosts belonging and inclusion with Something Big's Great to Be campaign

IAg Cargo boosts belonging by 12% with Something Big

IAg Cargo, a global air cargo company, faced a challenge with its internal culture as rapid growth left many employees, especially frontline teams across 80 countries, feeling disconnected and without a strong sense of belonging. To address this, they partnered with Something Big to launch an internal inclusion initiative.

Something Big created the "Great to Be" campaign, a multi-channel program that used employee storytelling, leadership role-modeling, and practical tools for managers to foster everyday conversations about diversity and inclusion. This solution delivered significant measurable impact: within six months, employees reporting a sense of belonging increased by 12%, and those feeling ‘truly valued’ rose by 13%, laying the foundation for a more inclusive global culture.

IAg Cargo