Case Study: DHL Express achieves a shared employee security mission with Something Big’s DHL Defenders campaign

DHL turns workplace security into a shared mission with Something Big

The customer, DHL Express, faced the challenge of making workplace security feel like a shared responsibility for its global workforce, rather than a compliance hurdle owned by specialist teams. The vendor, Something Big, was tasked with creating a campaign to empower employees to play an active role in protecting the business, its people, and its shipments.

Something Big developed the "DHL Defenders" campaign, which used a gaming-inspired theme, bespoke avatars, and memorable messaging to reframe security as an achievable and inclusive mission. The solution successfully shifted employee perceptions from a compliance requirement to a shared responsibility they could take pride in, creating a long-term platform to keep security front of mind across the organization.

DHL