Case Study: DHL Supply Chain improves frontline safety culture with Something Big's global safety communications campaign

DHL Supply Chain strengthens frontline safety culture with Something Big’s 12-month global campaign

DHL Supply Chain faced a challenge in building a consistent, shared safety culture across its diverse global frontline workforce, as safety communications were not landing effectively. Something Big was engaged to develop a global safety communications campaign to address this.

Something Big created the "Our Safety is in Our Hands" campaign, which reframed safety as a shared responsibility using a flexible visual system and a year-long engagement program. The campaign successfully shifted employee mindsets from compliance to shared ownership, providing colleagues with clearer understanding and practical tools. This helped build a stronger safety culture and the campaign received multiple awards for its creativity, engagement, and impact.

DHL Supply Chain