Case Study: DHL Supply Chain builds new starter belonging with digital onboarding communications from Something Big

DHL Supply Chain builds a 3-month onboarding journey with Something Big

DHL Supply Chain faced a highly competitive job market with rising employee turnover and needed to evolve its onboarding process to better engage new hires. Their existing communications were inconsistent and disconnected, failing to build excitement or a sense of belonging from the start. To address this challenge, they partnered with Something Big to create a new digital employee onboarding journey.

Something Big designed a structured three-month digital communications program anchored in DHL's "Together" employer brand and strategy. This solution provided new starters with timely, practical guidance and culture-led storytelling to build connection and reduce pre-first-day drop-off. The vendor's work created a consistent onboarding experience that aligned promises with reality, helping employees feel confident and understand their role in the company's success from day one.

DHL Supply Chain