Case Study: DHL Express boosts employee volunteering with Something Big’s EveryONE campaign

DHL logs 76,866 volunteering hours with Something Big

DHL Express, a global logistics company, faced the challenge of making its corporate purpose feel personal and accessible to employees worldwide through volunteering. They partnered with Something Big to develop the EveryONE campaign, an initiative designed to shift perceptions and show that every contribution counts, no matter how small.

Something Big created a strategic narrative and introduced a global pledge and hours tracker to motivate participation. The solution emphasized real employee stories to build credibility. This approach led to employees logging 76,866 volunteering hours in the first year, benefiting over 211,000 people and significantly improving morale and a sense of community within DHL Express.

DHL