Case Study: DHL Express achieves more supportive parental leave communications with Something Big

DHL Express improves parental leave communications worldwide with Something Big

Something Big partnered with DHL Express to address a challenge in its global parental leave reboarding process. The customer recognized that support for new parents varied significantly across different countries, leading to an inconsistent and often challenging experience for employees returning to work, which impacted their confidence and ability to settle back into their roles.

To create a more consistent and supportive global approach, Something Big developed a comprehensive communications framework. This included a creative concept with a continuous line drawing to reflect the ongoing employee journey, alongside practical guides for employees, managers, and HR teams. The solution positioned parental leave as a shared responsibility and delivered all materials in editable formats for local adaptation. As a result, DHL Express now has a consistent communications standard, ensuring employees feel more supported, managers understand their roles, and HR teams can effectively localize content.

DHL