Case Study: DHL Group unites 600,000 employees behind Strategy 2030 with Something Big

DHL engages 600,000 employees with Something Big’s Strategy 2030 launch

DHL Group faced the challenge of launching its new five-year Strategy 2030 to its 600,000 global employees in a way that was energizing and relevant, making them feel a part of the company's sustainable growth ambitions. The vendor Something Big was engaged to develop a global strategy narrative and communication campaign to address this need.

Something Big created the "Our turn, our time" campaign, a creative concept designed to foster a sense of shared ownership. The solution included a hero film, a refined strategy brochure, leadership workbooks, and various employee engagement assets to make the strategy tangible. As a result, the launch created a stronger sense of shared direction, with leaders and employees gaining a clearer understanding of how to contribute. The campaign's success was recognized with a Silver award for Best Communication of Change or Business Transformation.

DHL