Case Study: Brambles fosters more inclusive conversations across 60 countries with Something Big's "Friends Of" campaign

Brambles launches a global inclusion campaign across 21 languages with Something Big

Something Big partnered with Brambles, a global logistics company operating in 60 countries. The customer faced the challenge of helping its diverse workforce engage in more respectful and inclusive everyday conversations. Employees needed greater confidence to ask questions and support colleagues across differences in a natural, appropriate way to fully contribute to the business.

Something Big developed the "Friends of" global internal communications campaign, a creative concept that framed allyship as familiar, everyday behavior. Using relatable speech bubbles and real-life scenarios, the campaign was adapted across 21 languages with cultural sensitivity to drive practical behavior change. The initiative successfully built employee confidence to start supportive dialogues, fostered greater understanding across the organization, and was recognized with multiple industry awards, including Gold at the MUSE Creative Awards.

Brambles