Case Study: St John’s College achieves a clearer, more engaging brand identity with SomeOne

St John’s College modernises its 500-year-old brand with SomeOne

St John’s College, a prestigious college at the University of Cambridge, faced a challenge where its existing branded materials, especially its website, did not strategically represent the institution's high standards or appeal to potential and current students. The college engaged the branding agency SomeOne to realign its visual identity and digital presence to better communicate its unique value and improve user experience.

SomeOne developed a comprehensive new brand identity centered on the core idea of the college being the "home of big ideas." The solution involved a rigorous redesign process that modernized the college's crest, introduced a confident black-and-white color scheme, and created a flexible design system inspired by the college's architecture. This new strategic and visual identity, which included an elevated website and motion graphics, resulted in a more cinematic and engaging brand experience. The work was recognized with a Gold award in the Transform Awards 2026 for Best Visual Identity in the Education Sector.

St John’s College