Case Study: SoftServe elevates its global brand with SomeOne

SoftServe earns daily compliments with SomeOne’s Technology Elevated rebrand

SoftServe, a global digital transformation company, sought a brand identity that matched its stature and moved beyond the functional into the aspirational. They partnered with the agency SomeOne to achieve a total brand transformation that would differentiate them in a sector often defined by cold aesthetics and generic tech tropes.

SomeOne developed a new strategic idea, "Technology Elevated," which was brought to life through a bespoke hand-drawn wordmark, a precision-engineered symbol called the Ascend Mark, and a suite of bespoke CGI assets. The result was a cohesive and premium visual system that united SoftServe's global offices. The new brand successfully repositioned SoftServe as a strategic partner, receiving daily compliments from colleagues and clients and equipping them to lead the next era of digital innovation.

SoftServe