Case Study: Santa’s Lapland achieves 264% more bookings with SomeOne

Santa’s Lapland boosts bookings 264% with SomeOne

Santa’s Lapland, a provider of ultimate Christmas trips to Lapland, wanted to better connect with a wider UK audience and improve its digital booking journey. They worked with the vendor SomeOne to develop a new brand strategy.

SomeOne created a new visual and verbal identity using sustainable materials and cultural cues from the Sámi people, including a bespoke typeface and non-written pictograms for young visitors. This new brand work resulted in a 264% increase in bookings, an 80% reduction in bounce rate, and a 211% rise in mobile traffic for Santa’s Lapland.

Santa’s Lapland