Case Study: Ridge achieves top-tier industry visibility with SomeOne's Practical Brilliance rebrand

Ridge boosts visibility with SomeOne’s Practical Brilliance rebrand

Ridge, a high-performing built environment consultancy, faced the challenge of being an industry "best-kept secret" with frustratingly low visibility despite its top-tier work. Their objective was to strategically transform their reputation from a hidden gem into that of a universally recognized industry leader. The vendor, SomeOne, was engaged to develop a new brand strategy and visual identity to address this challenge.

SomeOne developed a new core brand positioning termed "Practical Brilliance," which bridged the gap between Ridge's technical excellence and its down-to-earth, hands-on approach. The solution included a bespoke wordmark, a bold new color palette, an intricate geometric monogram, and a dynamic "Brand Pillar" visual property. This comprehensive rebrand successfully provided Ridge with a confident and distinctive new identity, moving them away from their previous anonymity. The outcomes were superb, with incredibly positive feedback reported from both clients and staff, firmly establishing Ridge as a standout pioneer in its field.

Ridge