Case Study: HCLTech achieves global brand growth with SomeOne

HCLTech boosts brand value 15.9% with SomeOne

The customer, HCLTech, a global technology company, required a new brand identity to reflect its rapid growth and market position. The vendor, SomeOne, was engaged to develop and launch a comprehensive rebrand to support this evolution and articulate the new brand purpose of "Supercharging Progress."

SomeOne delivered a complete rebrand, including a new visual and verbal identity, a bespoke typeface, custom iconography, and a dynamic visual theme called "the beam." The results were significant, with HCLTech's brand value surging 15.9%, a 25.7% increase in stock price, a 75% lift in brand recall, and a 160% rise in web traffic. The vendor, SomeOne, successfully created a galvanizing new brand that drove measurable business growth.

HCLTech