Case Study: HaysMac strengthens its brand and client engagement with SomeOne

HaysMac grows staff 22.5% in 2024 with SomeOne

HaysMac, a top London-based chartered accountancy firm, sought to redefine its brand to reflect its dynamic, modern approach and stand out in the traditional finance industry. They partnered with the branding agency SomeOne to develop a new strategic brand direction and visual identity that would better communicate their unique value proposition.

SomeOne implemented a comprehensive rebrand, which included a name change to HaysMac, the creation of a visual system built around three core "guiding stars," and a new color palette and typography that defied industry norms. The result was an overwhelmingly positive response internally and externally. The rebrand contributed to significant growth, with the firm projecting over £100m in revenue and having increased staff numbers by 60% to over 550 employees.

HaysMac