Case Study: Reckitt unveils its new global brand with SomeBrightSpark's virtual leadership summit

Reckitt unveils new branding in 18 minutes with SomeBrightSpark

Reckitt, a global consumer goods company, faced the challenge of producing a special and engaging two-day virtual Global Leadership Summit for its senior management. The event needed to share new ideas and successfully unveil the company's new corporate branding and name change from Reckitt Benckiser to Reckitt. To meet this need, they partnered with the vendor SomeBrightSpark for event production and live broadcast services.

SomeBrightSpark pre-recorded 150 speakers in just ten days and delivered the event via a bespoke platform that enabled personalized content, on-demand media, and attendee networking. The vendor orchestrated a live global brand reveal from a control room in London, coordinating with host studios across three other time zones. The solution successfully engaged 840 delegates from 52 countries through 20 hours of broadcast content, with the brand assets update being executed globally in a remarkable 18 minutes.

Reckitt