Case Study: Pfizer builds a stronger sense of community with SomeBrightSpark

Pfizer builds community with SomeBrightSpark in 3-day NC22 broadcast, driving 140k+ Yammer impressions

Pfizer faced the challenge of following up on a highly successful first virtual UK conference, asking vendor SomeBrightSpark how they could possibly top their previous event. This came amidst a global pandemic and a period of significant internal business transformation for the healthcare company.

SomeBrightSpark implemented a live broadcast event over three consecutive mornings, built around the concept "Change Your Perspective." The solution featured a custom studio set, a professional host, and extensive audience participation to build a strong sense of community. The results for Pfizer included high engagement with 658 members and over 140,000 Yammer impressions, culminating in a renewed sense of community and togetherness among attendees.

Pfizer