Case Study: Bentley achieves sustainable luxury engagement with SomeBrightSpark's augmented reality experience

Bentley brings Beyond 100 to life with SomeBrightSpark and wins top sustainability prize at Southampton Boatshow

Bentley sought to showcase its "Beyond 100" vision for a sustainable, carbon-neutral future at the Southampton Boatshow. The luxury automaker's challenge was to present this future-facing strategy in an engaging and immersive way for event attendees. The vendor, SomeBrightSpark, developed an augmented reality experience to meet this need.

SomeBrightSpark created "See Beyond the Possible," an interactive web-AR experience. This solution allowed visitors to use tablets or their own devices as an augmented lens, viewing 3D elements that enhanced the physical environment and underscored Bentley's sustainability message. The activation was so successful that the Bentley stand was awarded the top prize for sustainability by the boat show's judging panel. SomeBrightSpark's solution also extended the campaign's reach by making the experience available for at-home viewing, bringing the vision to a much wider audience.

Bentley