Case Study: a sports ticketing leader accelerates product delivery with Sombra

Sports Ticketing Leader accelerates product delivery with Sombra

The client, a sports ticketing leader, lacked an internal design practice and faced challenges in operational integration and the need for faster delivery following a strategic project reformatting. They partnered with Sombra to establish a professional design function and adapt to a new high-velocity delivery model.

Sombra provided a flexible design partnership by appointing a Design Competence Lead to build foundational processes and a Project Coordinator to ensure operational alignment. They successfully transitioned to a full-time, fast-delivery model and utilized AI, specifically Claude Sonnet, to significantly accelerate template-based design in Sigma. This allowed Sombra to deliver quick wins, stabilize the project during a leadership change, and save the client the significant time and cost of establishing internal processes from scratch.