Case Study: Te Mātāwai achieves greater reach and engagement with Somar Digital’s LinkedIn and Facebook ads

Te Mātāwai boosts LinkedIn followers 500% with Somar Digital

Te Mātāwai, an organisation dedicated to revitalising te reo Māori in Aotearoa New Zealand, needed to effectively promote its community-led initiatives through video ads on Facebook and LinkedIn. Their challenge was to maximise their budget by achieving high reach and meaningful engagement with a targeted audience. They enlisted the help of Somar Digital to manage these SEM campaigns.

Somar Digital set up and managed the four-week ad campaigns, using precise audience targeting that included cultural and language advocates. The solutions implemented by Somar Digital led to significant results, including reaching over 300,000 people and generating more than 4,000 link clicks on Facebook. On LinkedIn, the campaign drove a 500% month-on-month increase in followers and over 20,000 video plays, demonstrating efficient budget use and strong audience engagement for Te Mātāwai.

Te Mātāwai