Case Study: Star Group achieves stronger SEO performance with Somar Digital

Star Group reaches 701 top 10 keywords with Somar Digital

Somar Digital was engaged by Star Group, one of New Zealand's leading hospitality groups, to address the challenge of preserving SEO equity during a major domain consolidation. The client faced the significant pain point of potentially losing hard-earned keyword rankings and traffic as they merged multiple venue websites from Kāpura and Joylab onto a single new domain, stargroup.nz.

To solve this, Somar Digital performed a comprehensive SEO audit and developed a meticulous 301 redirect strategy. Their solution included technical SEO improvements, keyword research, backlink analysis, and the optimization of Google Business Profiles. As a result of Somar Digital's work, Star Group achieved 701 keywords in the top 10 search rankings and reached a Domain Authority score of 41, establishing a strong foundation for sustained SEO growth and enhanced online visibility.

Star Group