Case Study: Ministry of Social Development boosts Are You OK website visibility with Somar Digital SEO

Ministry of Social Development boosts Are You OK SEO rankings 423.4% with Somar Digital

The Ministry of Social Development (MSD) needed to enhance the SEO performance of its Are You OK website, a vital resource for those impacted by family violence in New Zealand. Their challenges included a need for deeper analytics, a robust keyword strategy, and ongoing monthly SEO support to improve the site's visibility and accessibility. Somar Digital was engaged to provide Search Engine Optimisation services to address these needs.

Somar Digital implemented a comprehensive SEO strategy that included developing new, optimized content for diverse communities, executing technical SEO best practices, and establishing advanced analytics tracking and reporting. As a result, the website's Domain Authority score rose to 37, and its top 10 keyword rankings increased by 423.4%, from 47 to 246 keywords, significantly boosting its visibility and effectiveness as a leading support resource.

Ministry of Social Development (msd)