Case Study: Ministry for Women strengthens website analytics and reporting with Somar Digital

Ministry for Women tracks 100% of key website interactions with Somar Digital

The Ministry for Women partnered with analytics vendor Somar Digital to strengthen the foundations of its website analytics. The challenge was to improve the quality and accessibility of its reporting and build the internal capability needed to manage these tools with confidence.

Somar Digital implemented a solution including a refined analytics setup with Google Tag Manager and a tailored Data Studio dashboard. This provided a clear, reliable view of user behavior, including tracking for forms, courses, and AI engagement. The Ministry also gained a confident, upskilled team through training, creating a long-term partnership for ongoing support.

Ministry for Women