Case Study: Cancer Society NZ boosts Google Ad Grant performance with Somar Digital

Cancer Society NZ lifts Google Ad Grant spend 200.8% with Somar Digital

Cancer Society NZ, a trusted New Zealand charity, partnered with Somar Digital to maximize the performance and return on investment from their Google Ad Grant account. Their challenge was getting more value from the grant, as their account suffered from a low optimization score, lack of conversion tracking, and a poor return on ad spend.

Somar Digital conducted a comprehensive SEM audit and implemented its recommendations. This solution dramatically improved the account's performance. Somar Digital achieved a 200.8% increase in grant spending, a 56% surge in impressions, a 93.7% growth in clicks, and a superior click-through rate of 12.5%, significantly boosting visibility and engagement for the charity.

Cancer Society NZ