Case Study: British American Tobacco boosts daily visits by up to 35% with Solvice

British American Tobacco Up to 35% more visits daily

British American Tobacco (BAT) wanted to improve how its 20-person sales team was assigned to customers and how monthly sales visits were planned. With help from Solvice and Volume7, BAT sought to reduce manual work in territory allocation and route scheduling by using optimization software and route planning support.

Solvice analyzed the existing customer assignments and created balanced sales territories based on customer locations, preferences, and business rules. Solvice also implemented automatic visit scheduling and route optimization, helping BAT increase daily visits by up to 35% while making sales coverage more efficient and monthly schedules easier to generate.

British American Tobacco