Case Study: True Value boosts sales and brand resonance with Solve

True Value boosts annual sales 6.0% with Solve

The customer, True Value, an iconic American hardware brand, faced eroding sales and brand confusion with its largest competitor. To reignite the brand, they partnered with the vendor Solve to reach a new generation of DIYers and inject fresh energy into the business.

Solve implemented a solution that moved beyond rational product appeals to celebrate the emotional reasons behind home projects. This new emotionally-based positioning was expressed through a comprehensive campaign. The results for True Value included a 6.0% increase in total annual sales, their best performance in 20 years, a 4.7% rise in comparable store sales, and a significant lift in key brand attributes among their target audience.

True Value