Case Study: Organic Valley grows sales and reaches new shoppers with Solve

Organic Valley boosts milk sales 9.5% with Solve

Organic Valley, a national dairy brand, faced the challenge of expanding beyond its core food co-op audience to reach mainstream shoppers in mass grocery channels. The goal was to convince moms with young children that their premium products were the best choice for their families. Vendor Solve was engaged to help address this challenge.

The solution from Solve was a campaign centered on the quality of the cows' pasture-based diet, encapsulated in the new tagline "Bringing The Good." This was brought to life through a brand film, radio spots, a digital game, and a microsite. The campaign successfully generated significant sales increases: milk sales rose 9.5%, butter sales rose 37%, and cream sales rose 16%. After two years, 53% of users were new to the brand.

Organic Valley