Case Study: Optum Pro Cycling builds a standout sponsorship brand with Solve

Optum Pro raises budget 400% with Solve

The customer Optum Pro Cycling, owned by Circuit Sport, faced the challenge of creating a unique selling proposition to differentiate their team and attract sponsors in a crowded market. The vendor Solve was hired to drive value and increase sponsor participation by moving beyond traditional sponsorship metrics.

Solve implemented a new branding platform called "Human-Powered Health," which centered on the belief that cycling empowers healthier lifestyles. This cohesive identity was reinforced through media, digital content, and experiential activities. The solution significantly elevated the team's profile, increasing their budget by 400% in one year, attracting new partners, and leading to invitations to premier races and expansion into new teams.

Optum Pro