Case Study: Cascadian Farm boosts cereal sales and bee engagement with Solve's Bee Friendlier campaign

Cascadian Farm boosts cereal sales 8.9% with Solve

Cascadian Farm, an organic brand, faced the challenge of rapidly declining bee populations, which are vital to their products and the ecosystem. They partnered with Solve to create a campaign to rally consumers and help bees thrive.

Solve's solution was the Bee Friendlier movement, which focused on the action of planting wildflowers. The campaign included a microsite hub, a donation mechanism, and an anthem film called "Bee Friendlier Flower Bombing." The results for Cascadian Farm were significant, including an 8.9% sales increase, over 130,000 site visits, and more than 1.6 million film views.

Cascadian Farm