Case Study: Best Buy elevates Insignia’s brand perception with Solve

Best Buy expands Insignia SKU line and outperforms sales expectations with Solve

The customer Best Buy faced a challenge with its private label brand, Insignia, which was perceived as a low-priced and non-aspirational alternative to major electronics brands. To elevate the brand's status, Best Buy engaged the vendor Solve for brand strategy and creative services.

Solve repositioned Insignia by leveraging its contemporary design and dependable performance, creating a new brand platform grounded in "Uncommon Sense." This new strategy was delivered through a brand book, style guide, website, and mobile experience. As a result, the Insignia brand was enthusiastically received by the sales force, fueled a significant SKU expansion, and product sales outperformed expectations. Solve's work was credited with making Insignia a legitimate brand for stakeholders and shoppers.

Best Buy