Case Study: Abu Dhabi Commercial Bank humanizes its brand with Solve

Abu Dhabi Commercial Bank boosts new-to-bank relationships by 29% with Solve

Abu Dhabi Commercial Bank faced the challenge of humanizing its brand in a highly competitive market. The bank had experienced a slip in its market position and was at risk of being seen as just another lending institution, rather than a bank that understood its customers. It partnered with the vendor Solve to address this challenge.

Solve created a multi-channel campaign called "Ambition Visualized" that positioned the bank as a champion of its customers' ambitions. The campaign used the technique of visualization, featuring real customers imagining their goals. This solution drove significant results for ADCB, including a 29% lift in new customer relationships and a 23% increase in product acquisition. The campaign also grew key brand attributes and was a MENA Effie finalist.

Abu Dhabi Commercial Bank