Case Study: MyFitnessPal boosts scalability, revenue, and user experience with Solvd

Remote Web and Mobile Development for the Global Fitness Leader, MyFitnessPal

The customer, MyFitnessPal, a leading health and fitness app, faced challenges with its legacy infrastructure, which limited scalability and blocked revenue growth. The platform also had complex remote collaboration and needed to improve its user experience and ad display processes. Vendor Solvd was engaged to help overhaul the system.

Solvd implemented a comprehensive platform overhaul for MyFitnessPal, which included a Swift migration, Storybook integration for designers, and a new admin panel for ad specialists. This solution streamlined development, improved scalability, and optimized ad efficiency. The results included a substantial growth in premium users and a significant increase in revenue, achieved in part by implementing a 30-second ad refresh rate.

MyFitnesspal

Chris Peters

Vice President of Product Engineering