Case Study: a major U.S. apparel retailer accelerates AI-driven customer experience innovation with Solvd

Major U.S. apparel retailer ships AI review summaries with Solvd and A/B tests a conversational assistant

Solvd partnered with a major U.S. apparel retailer that was under pressure to improve its digital customer experience with AI but lacked the internal capacity to move quickly. The challenge was to ideate, prototype, and validate multiple AI concepts without disrupting its core commerce operations or committing to a single feature prematurely.

The solution was an AI Innovations Lab, a joint venture that built and tested a portfolio of AI prototypes in parallel. Each concept underwent a rigorous evaluation for both technical feasibility and brand fit. Solvd's approach resulted in the successful launch of an AI-generated review summarization feature, while a conversational AI assistant was held back after A/B testing revealed it did not align with the brand's strategy. This process gave the retailer a repeatable model to test AI broadly and ship only what fits, safeguarding brand integrity.