Case Study: SoulCycle achieves cult-like customer loyalty with Solv

What Urgent Care Centers Can Learn About Patient Loyalty From a Major Fitness Brand

SoulCycle, a boutique fitness brand known for selling an experience and deep customer loyalty, is used by Solv to illustrate a key challenge facing urgent care centers: consumers now have more choices, higher payment responsibility, and millennial expectations for convenience and engagement. Solv highlights that urgent care operators must move beyond basic clinical care to build loyalty by meeting patient expectations for easy booking, transparent pricing, fast service, and ongoing communication.

Solv’s solution is to help urgent care centers adopt SoulCycle‑style tactics—prioritize the patient journey, offer same‑day online booking and video/text access to clinicians, improve price transparency and wait times, and engage patients outside visits through targeted communications. By following Solv’s guidance and tools, centers can strengthen patient experience and loyalty, producing measurable improvements such as higher repeat visit rates, better online reviews, reduced no‑shows and shorter wait times.

SoulCycle