Case Study: Wesco Pinturas achieves immersive color visualization with SoluLab's AR/VR app

Wesco Pinturas builds a color visualizer app with SoluLab and 250+ specialists

The customer, Wesco Pinturas, a company based in Ecuador, faced the challenge of developing a mobile application that would allow users to virtually visualize paint colors on their surroundings using AR and VR technology. Their main hurdles included creating a massive in-app color palette, ensuring cross-platform compatibility for the AR/VR features, and developing an environment-sensitive application that could accurately apply colors to specific virtual spaces. They partnered with the vendor SoluLab to create this solution.

SoluLab developed the Color Visualizer app, which enables users to upload photos or scan environments to simulate different paint colors from a vast palette. The solution included features for saving projects, comparing color schemes, and receiving promotional offers. For Wesco Pinturas, this resulted in an enhanced user experience with detailed texturing and provided a valuable tool for customers to make confident decorative decisions, thereby driving engagement and product sales.

Wesco Pinturas