Case Study: Next Marketing Creates a User-Friendly Workflow Platform with SOLTECH

Next Marketing improves workflow software for 30% non-native English users with SOLTECH

Next Marketing, a marketing agency that manages channel marketing efforts for large clients, faced significant challenges with their client's outdated legacy software from 1998. The system was slow, inflexible, and difficult for an international user base to navigate, requiring frequent and costly freelance developer updates. They partnered with SOLTECH to design and build a new, user-friendly application to meet these modern business needs.

SOLTECH initiated the project with a Solutions Design phase to capture detailed functional requirements and create key user interface designs. This phase provided Next Marketing with a blueprint and a detailed development estimate for the new application. The solution from SOLTECH enabled Next Marketing to present their client with a viable, modern software product that effectively addressed their workflow management and international usability needs.

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