Case Study: LG Electronics streamlines HVAC data and sales workflows with SOLTECH

LG Electronics centralizes data and saves countless hours with SOLTECH

LG Electronics, specifically its HVAC division, faced a challenge with fragmented product, sales, and marketing data across multiple formats and locations. This prevented effective data-driven decision-making. After other partners failed, LG Electronics turned to SOLTECH for a solution involving their Salesforce environment to centralize this critical information.

SOLTECH resolved existing Salesforce issues and designed a holistic system. Their solution integrated a central Salesforce data repository with a new web platform, automating data feeds and incorporating the Pardot marketing automation tool. This gave LG Electronics' HVAC division a single source of truth, saving considerable time by eliminating manual data management and automating transfers, making the team nimbler and more responsive to the market.

LG Electronics