Case Study: Hologic, Inc. achieves real-time interactive product demos and increased sales rep confidence with SoloFire

Hologic, Inc. - Customer Case Study

Hologic, Inc., a developer and manufacturer of diagnostic products, medical imaging systems and surgical products, struggled with sales reps who lacked usable presentation content and could not physically bring products to customer meetings. To address this gap, they engaged SoloFire to find a digital alternative.

SoloFire built a fully customizable app that puts Hologic’s products in reps’ hands digitally, enabling real-time, hands-on demos as if the equipment were present. The SoloFire solution increased rep confidence, made presentations more interactive, and consolidated all sales tools in one accessible place for customer conversations.

Hologic, Inc.

Mallory Berko

Associate Product Director