Case Study: Hologic puts interactive product demos in reps’ hands with SoloFire

Hologic boosts rep confidence with SoloFire's all-in-one interactive demo app

Hologic, a developer and supplier of medical diagnostic and imaging systems, faced a challenge where their sales reps lacked credible content for presentations. They needed a digital alternative to physically demonstrating their large capital equipment. The vendor SoloFire provided a solution using their interactive sales enablement platform.

The solution was a fully customizable app built by SoloFire that put a live, interactive product demo in every rep's hands. This allowed reps to show animations and present images in real time, instilling greater confidence and moving from static brochures to dynamic presentations. SoloFire also provided easy administration and valuable usage insights for Hologic's marketing team, making it a recommended investment that met their business needs.

Hologic