Case Study: BD Bard achieves real-time content tracking and faster follow-ups with SoloFire

BD Bard tracks customer clicks instantly with SoloFire

BD Bard, a leader in healthcare products, needed visibility into how their marketing materials were being used by their sales team in the field. Without real feedback on what content customers were opening, both marketing and sales were left guessing about what was effective. They turned to the vendor SoloFire for a solution.

SoloFire provided BD Bard with real-time analytics and tracked links for sales assets. This allowed reps to be instantly notified when a customer opened a shared file, enabling them to follow up at the optimal moment. The solution gave marketing clear data on which tools were most effective, replaced anecdotal evidence with actual usage analytics, and ensured reps always had access to the most current content. According to a marketing manager, SoloFire made the reps' jobs easier and created a valuable feedback loop between sales and marketing.

BD Bard