Case Study: BD Bard achieves real-time visibility into marketing assets and instant sales alerts with SoloFire

BD Bard - Customer Case Study

BD Bard, a leader in healthcare products and services, needed instant feedback on how their marketing and sales assets were used in the field and which tools were most effective. To solve this visibility gap they turned to SoloFire for real-time tracking and analytics of their shared content.

SoloFire delivered user-generated analytics and file-tracking that notifies sales reps the moment customers view shared files, enabling timely follow-up and better-qualified interactions. As a result, BD Bard’s marketing team can identify the most effective assets and reps get actionable signals to engage while interest is fresh, improving responsiveness and sales readiness.

BD Bard

Erica Vigneau

Marketing Communications Manager